Our Musings
Musings inspired by the world of consumers
Spooked By Spock: Demystifying The Science Of Behaviour Humans are not Spock. Much as traditional economists would like to have otherwise, the reality is humans are not rational – they are emotional and have biases, leading to imperfect decision making.…
Spooked By Spock: Demystifying The Science Of Behaviour
Spooked By Spock: Demystifying The Science Of Behaviour Humans are not Spock. Much as traditional economists would like to have otherwise, the reality is humans are not rational – they are emotional and have biases, leading to imperfect decision making.…
It is all Play! – Exploring the Power of Lego Serious Play
Until relatively recently, the grocery sector has remained sheltered from the forces of e-commerce for a couple of reasons: Most shoppers still prefer to choose their own food, and few grocers have had the financial capacity to invest in the highly efficient, large-scale cold chains required to make home deliveries at a profit.
4 Trends to Ride the Imminent Grocery Disruption
Every year, the World Economic Forum reports on technology pioneers from around the world. As you might expect, this year, many companies use artificial intelligence (AI) and machine learning at the core of their business to deliver innovative products and service offerings. Anyone interested in AI should know about these pioneering businesses
Incredible Artificial Intelligence Pioneers Everyone Should Know About
Increasing Importance of Authenticity in Today’s Connected World! By the idstats team. In today’s world, given the rhetoric around #fakenews abounds, the need for ‘authentic’ and ‘genuine’ communication by brands is becoming increasingly critical. With leading brands using social media…
Unfiltered Communications
Imagine if you could significantly speed up the market research process, ensure more accurate insights, and drive efficiency across every step. Now, imagine being able to do that without even thinking about it or having to get your hands dirty.
Thankfully, with the right tools and an investment, there are a new growing trend in market research industry that’s leading to a more fast and automated generation of results in far lesser time.
Trends in Market Research
Over 160,000 data-breach notifications have been made to authorities in the 18 months since Europe's new digital privacy regulation came into force, and the number of breaches and other security incidents being reported is on the rise.
Analysis by law firm DLA Piper found that after the General Data Protection Regulation (GDPR) came into force on 25 May 2018, the first eight months saw an average of 247 breach notifications per day. In the time since, that has risen to an average of 278 notifications a day.
GDPR: 160,000 data breaches reported already, so expect the big fines to follow
As one decade draws to a close, predicting what’s to come in the next can be challenging. While the US-China trade war continues to sow uncertainty in global markets, there are signs an end may be in sight. Though earlier this year brought warnings of a recession, economists now say the US is likely to avoid one.
In other words, the news of the day may not be the best indicator for the trends of the year, which can lead to hasty decision-making and missed opportunity.
6 Growing Industries to Watch in 2020
Admittedly, summer doesn’t technically start until June 20th in the Northern Hemisphere, but usually as we enter this season, there’s an anticipatory sense of fun and cheerfulness as we look forward to sunshine, pool or beach time, backyard parties, vacations, and the like.
Training’s Renewed Role in a Rapidly Changing World
Qualitative and quantitative research are often presented as two fundamentally different paradigms through which social research is undertaken. Each of these paradigms is associated with a distinct set of assumptions, theoretical approaches and methods making both distinct from the other.
What is the difference between qualitative versus quantitative research?
Artificial Intelligence refers to the use of computers to mimic human intelligence using logic, decision trees or machine or deep learning. The computer is doing something intelligent, so it’s exhibiting intelligence that is artificial.
What is the difference between artificial intelligence and machine learning?
The key to a successful repositioning program is clear thinking about the nature of your brand essence. Many companies skip the brand introspection, purpose, values and philosophy step. Instead they go straight to product line planning and marketing tactics.
The reality is if you haven’t thought deeply about your brand purpose and values and how these might be used to forge stronger bonds with consumers then your still doing planning but it is not really strategic planning in a brand sense.
Linking Brand Essence And Growth
From big organisations to the startups, social media is a great platform to understand consumer choices, sentiments and intentions in real-time. It allows you to know the customer base on a more personal and emotional level. This way, it helps them to improve or redirect their marketing efforts.
How can Social Media Analytics be a Powerful Tool for Market Research?
n today’s world of vigorous competition, it has been observed that the development of Information Technology and Automation in past few years has raised the capacity of companies to generate and collect a large amount of data. They have Database Management System (DBMS) to store a large amount of organizational data. But storing a large amount of data is not enough for company’s success, extracting value from that database is equally important. Deriving real value from previously stored data is crucial for company’s growth and this can be achieved with data mining. Data mining in DBMS (Database Management System) is used as a support system to facilitate effective functioning of the organization.
An Insight to Data Mining
Brand is associated with intangible benefits and experiences that the customer attains by using a product or a service. Brand should not be confused with the trademark, logo or the name of the company. It is actually a collection of thoughts and feelings about the experiences when getting in touch with the product or service.
Brand Essence – 9 ways to have a strong brand essence
For the last five years I’ve written predictions for the future of customer experience. There is no doubt in my mind that the discipline of customer experience has exploded since 2014 when I started this column for Forbes. It’s amazing to see the evolution of trends and technology from my predictions. In 2015 I wrote about the multi-channel customer. In 2016, I predicted the growth of the Internet of Things and video for customer service. 2017 was all about data and machine learning, 2018 showcased personalization and the CEO owning customer experience and last year I predicted the growth of digital transformation. Clearly, things are always changing and evolving, and it’s up to us to keep up.....