Idstats ResearchIntelligent Insights, Simplified

We are a Singapore-based market research consultancy. We seek to unlock tech-enabled human-centric insights to design sustainable change.

Inspired by human behavior.
Driven by tech.

We have 50+ years of market research experience. We capture at scale human emotions, real-life moments, stories, and beliefs.

Ideal Insights LabAll Research Needs, One AI-Powered Platform

 Ideal: Our proprietary AI-powered ResTech platform. Leverage automation & machine learning in action. Speed, quality & costs uncompromised. 

Through our CSR initiative: RedThread we seek to enable and empower NGOs and corporates to create social impact

What We Do:

Intelligent Insights, Simplified. 

We operate at the intersection of human-centric insights, AI-enabled analytics, and leveraging design thinking to facilitate sustainable change. For this, we use frameworks inspired by psychology, and sociology to provoke inspiration and design change. To help you win with your stakeholders and maximize the marketing return on Investment we have launched Ideal Insights Platform - our AI-enabled decision and behavior mapping platform.
The Ideal platform seeks to enable cognitive, behavioral, and experiential empathy at scale. The platform supports data-driven decision-making for the commercial and social sectors and is capable of curating multisource data. Transcend research methodologies and data formats. Answer the 'what', 'why', & 'what next'. humancentric research, design thinking, change management consultancy, Market Research Consultancy, Market Research Singapore, AI & Machine Learning, behaviour research, mobile ethnography, campaign testing, innovation research, experience research


Brands partnered across industry verticals

150 K+

Interviews conducted across the globe

8 in 10

Clients worked on repeat projects


"I wish to register my appreciation for a job well done and for the support we got from your team to take our customer satisfaction to the next level."


Vice President, SingPost

"We are proud to be associated with idstats Research and they have contributed significantly in shaping our brand equity over the past few years."


Vice President, PSB Academy

"The idstats team, that has been pivotal in the launch of ideal insights, has supported Havas Media Singapore since 2013 in variety of projects , thought Leadership papers and providing insights for winning pitches for NTUC, Warner Brothers, Singtel, Direct Asia, TokioMarineNUS, SMU, Health Promotion Board, etc. They have always been passionate, insightful, outstanding thinkers, and quality -focused. I wish them the best for the ideal launch and look forward to a continued partnership."


Director Insights, Havas Media

"The idstats team have been fantastic. They are thoughtful planners, resourceful in implementation, and insightful researchers. But what I love most about the team is their rare ability to clarify complex and abstract things. They take you to the essence of the subject without losing the beautiful, rich details."


Senior Manager, Unilever

"We are grateful to have idStats help us plan and execute the review of the Tote Board Enabling Lives Initiative (TBELI) Grant administration process, a grant which support initiatives that aims to improve the well-being of persons with disabilities and their caregivers.

The exercise was timely and deeply insightful for the team to learn about the critical pain and pleasure points our grantees experience along the grant journey. Besides breaking down the grantee immersion exercise into bite-sized pieces, idStats also provided detailed analysis of the findings and recommendations that were relevant and perceptive. This has been a rewarding experience for us and we look forward to creating more impact in the disability sector with our partners.“


Tote Board Enabling Lives Initiative Grant Programme Office, SG Enable

Our Approach: Anchored in Triangulation, Automated By Intelligent Technology

We seek to provide solutions to enable the use of triangulated research methodologies to drive full-funnel commercial decisions and sustainable outcomes. We remain over-indexed on technology. IDEAL is our AI-enabled decision and behavior-mapping platform. And our latest offering in this space. We also remain committed to helping design, implement and measure the impact of sustainability initiatives through the Red Thread initiative. 


Our Areas of Expertise


Innovation & NPD

We connect. We listen. We discover.

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Go to Market

We listen. We understand. We deliver.

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Customer Experience

We question. We discover. We curate.

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Inclusion & Sustainability

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